![]() ![]() Instead of going into Jira and knowing file a ticket for my security team, I just go to Momentum and raise my hand and I say 'I need a security review,' and Momentum has codified the process of finding where to go, creating the ticket, sharing all the context about the deal in that ticket for the rep, and the rep doesn't have to do anything at that point," Suarez Ordoñez explained. "Momentum ended up turning into a platform that allowed those people to streamline that process. ![]() He said the founders recognized that salespeople need to connect not only to Slack and Salesforce - they need to connect with tools like Google Calendar, Asana and Jira, and automate follow-ups from a single place. "What's interesting, and I think this is what ultimately differentiates us from what Salesforce could put together, is as we went down that path of deal rooms and collaboration and we delivered value there, we started realizing that collaboration and sales can be so much more," he said. Momentum CEO and co-founder Santiago Suarez Ordoñez said the company originally wanted to build a deal room on top of Slack, but when Salesforce took that route in its first round of Slack integrations in August, the company decided to attack a different problem. Today, the company announced a $5 million seed round led by Basis Set Ventures with participation from Inovia Capital, Leadout Capital, South Park Commons and a group of industry angels. Momentum, an early-stage startup, wants to build on that relationship by being the automated collaboration layer between sales and the rest of the organization. Salesforce bought Slack for more than $27 billion last year because it recognized it could be the glue that holds this together. The sales process can be chaotic, with data flowing in from a variety of sources and a number of people involved. ![]()
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